VINMEC NHA TRANG — 10TH ANNIVERSARY

A DECADE OF GROWTH — ONE STORY TO PRESERVE

THE CHALLENGE

Celebrating 10 years of Vinmec Nha Trang was more than marking a milestone. It was an opportunity to look back on the hospital’s journey, celebrate the people behind its growth, and reaffirm the values that have shaped the Vinmec brand over the past decade.

NEWNOW was entrusted with developing the anniversary visual identity and communication materials, creating a cohesive visual system across editorial, digital, and event touchpoints.

THE APPROACH

Inspired by the theme “10 Years of Value-Based Excellence – Built to Lead” NEWNOW developed a visual direction that was formal, commemorative, and premium, reflecting the significance of the 10-year milestone.

The identity was built around the 10th Anniversary Logo and Key Visual, combining Vinmec’s signature blue with gold accents to evoke a sense of heritage, achievement, and celebration, while maintaining the brand’s professional and sophisticated character.

At the heart of the project was the 10th Anniversary Internal Magazine. Through an editorial design approach, NEWNOW transformed a decade of stories, milestones, people, and achievements into a structured visual narrative. Archival photography, storytelling, portraits, infographics, and carefully crafted layouts came together to create a publication that felt both commemorative and contemporary.

DELIVERABLES

NEWNOW developed the 10th Anniversary visual identity and extended it across multiple communication touchpoints, including the Logo & Visual Identity, 10th Anniversary Internal Magazine, Key Visual, EDM & Digital Communication Materials, Event Screens, and Backdrops for anniversary activities and sports events.

From editorial design to digital and event applications, the entire system was designed with a consistent visual language, color palette, and commemorative spirit — carrying the 10-year milestone of Vinmec Nha Trang throughout the entire experience.

THE OUTCOME

From a commemorative editorial publication to digital materials and event environments, NEWNOW created a cohesive anniversary communication system that brought Vinmec Nha Trang’s 10-year milestone to life across multiple touchpoints.

The result was more than a collection of anniversary materials, but a unified visual experience that preserved a decade of memories, celebrated the people and values behind the journey, and set the stage for Vinmec Nha Trang’s next chapter.